Looking to increase in-store penetration, Mars Petcare came to us with their most innovative request yet: An all encompassing way finding system that would take over the entire cat aisle. Although the creative needed to be generic and unbiased, we know subliminal messaging can be powerful so we found the purr-fect way to sneak in our branding! Using recognizable colors from well-known Mars Petcare brands such as Whiskas, Temptations and IAMS, we created a playful system, designed intuitively to help cat parents find exactly what they need hassle-free.