If any brand understands innovation, it’s Skittles! That’s why we partnered with Skittles and CVS to create a handful of wacky ads for the launch of the new Skittles Littles product, as well as a gummies co-brand ad. While our littles campaign informed shoppers that the most surreal candy brand is now available in a teeny tiny poppable tube, the Skittles, Starburst and LifeSavers gummies campaign promoted basket building and encouraged some friendly competition between brands.