m&m’s x nfl program
Credits: Rich Hashimoto, Dan Olson & Erin Walsh
Client: M&M’S
My Role: Art Director & Graphic Designer
about the work
Year after year the M&M’S x NFL program is one of our biggest. This year we partnered with M&M’S, NFL and TSN+ to create a giveaway program that will have every fan running to their local grocery store to grab a pack! Due to this program running across Canadian markets, you will see in-store point of sale elements in both English and French languages to accommodate for Canada’s bilingual shopper.
additional concepts
sweeten the huddle with ’m
Credits: Rich Hashimoto, Dan Olson, Erin Walsh
Client: M&M’S
My Role: Art Director & Graphic Designer
about the work
In an attempt to revive unused creative, M&M’S asked us to lean into the ‘huddle’ theme for their upcoming NFL program while engaging shoppers for the full 6 months. Here’s where we landed: Monthly NFL themed prizes tailored to our M&M’S character personalities that are perfect for all fan kinds! Though this program never saw the light of day, we still think the concept is strong and wanted to give it the honorable mention it deserved.
