irresistible treats toolkit

Credits: Dan Olson

Client: Temptations

My Role: Art Director & Graphic Designer

about the work

When a brand has an abundance of creative assets, it’s helpful for designers to have a visual guide to see how those assets can be used. In order to make sure their agency partners understood their look and feel, Temptations asked us to create a toolkit for their irresistible treats that focuses on ways to apply the brand’s look across various shopper marketing elements. While their generic always-on campaign was our primary focus, we also included holiday wobblers that can be used to boost sales during special occasions.