Aiming to increase sales, Mars Wrigley came to us for a “big idea” way finding system that would take over the confections aisle and grab shoppers’ attention. Pulling inspiration from nostalgic candy shoppes and hands-on museums, we reinvented the aisle with a whimsical and interactive system! From scented aisle blades to historical candy fun fact wobblers, this confections aisle will leave you feeling like a kid in a candy store.