With a need to drive conversion, IAMS came to us looking for a successful point of market entry program. In our research we found that pet parents often remain loyal to the brand they start with, find being a new pet parent overwhelming and believe that finding the right brand is a challenge. That’s why our program focused on a kitten/puppy starter kit, exclusive to Walmart! From food to toys and even photo bundles, Walmart and IAMS will give shoppers everything they need to welcome their furry companions to the family and give them a brand they can trust for life!