m&m’s urban panel video
Credits: Christina Kane & Amani Brown
Client: Mars Wrigley
My Role: Art Director & Graphic Designer
about the work
M&M’S launches their new character, Purple, alongside limited edition packs to donate profits to trailblazing women around the globe. This program was all about flipping the status quo so while shoppers supported the brand, the brand supported their female community!
dove chocolate’s new look
Credits: Scott Serilla, Kira Crugnale & Apryl Cave
Client: Mars Wrigley
My Role: Art Director & Graphic Designer
about the work
Dove Chocolate was in desperate need of a refresh, so while they updated their packaging, we updated their advertising! While Dove is all about indulgence, we never suspected that our silky-smooth visuals would be so mouth-watering that they would need to have two, resulting in a double ad campaign that extended the program from 6 months to 1 full year in market!
excel gum
Credits: Dan Olson
Client: Mars Wrigley Canada
My Role: Art Director & Graphic Designer
about the work
Back-to-school season may be the most important time of year for gum brands. That’s why we partnered with Excel Gum and Herschel backpacks for a once in a lifetime opportunity, promoting an extra special sweepstakes that gets everyone eager for back-to-school spending!
filled bars
Credits: Rich Hashimoto, Dan Olson & Erin Walsh
Client: Mars Wrigley Canada
My Role: Art Director & Graphic Designer
about the work
Summer road trips involve a lot of pitstops, which usually lead to stocking up on the perfect road trip snacks. That’s why we partnered with Mars Wrigley to develop a summer key visual for their sweet & filling filled bars. Below are some tasty explorations!
fruity confections
Credits: Rich Hashimoto, Dan Olson & Erin Walsh
Client: Mars Wrigley Canada
My Role: Art Director & Graphic Designer
about the work
Summer is meant to be full of fun in the sun & sweet treats! And no one does sweet better than Mars Wrigley! That’s why we partnered with them to develop a “no bummers summer” program for their portfolio of fruity favorites. Below are some juicy key visual explorations!
ramadan
Credits: Rich Hashimoto, Dan Olson & Erin Walsh
Client: Mars Wrigley Canada
My Role: Art Director & Graphic Designer
about the work
Ramadan is an important & sacred holiday for many. While holiday tradition heavily incorporates fasting, Mars Wrigley knows you’re going to need something sweet to break that fast each night. That’s why we partnered with them to create beautiful, culturally significant visuals, that encourage shoppers to celebrate Ramadan with M&M’S® & Snickers®!
